Everything in the LeadsCMS core.
Every tool below is included in every installation and set up for you. Industry editions add their own parts on top.
Google speed
100 in Google Lighthouse on desktop and 96–100 on phones — tested before every release.
- Lighthouse 100Performance, SEO, accessibility and best practices — measured on real pages, phone and desktop.
- No layout jumpsText and photos don’t move while the page loads (zero layout shift).
- Photos sized for phonesEvery upload becomes WebP in phone and desktop sizes, loaded only when needed.
- Self-hosted fontsNo waiting for outside font servers; matched fallbacks so nothing jumps.
- Compressed pagesPages are sent compressed, even on hosting that doesn’t do it.
- Light by designNo plugins, no page-builder bloat, no tracking scripts.
SEO & Google schema
Everything Google needs to understand and show your business — built in.

- Live previewsGoogle on desktop and phone, WhatsApp, Facebook and the browser tab — before you publish.
- Checks as you typeToo long, all capitals, repeated words — with suggested titles and descriptions.
- Google schema (structured data)Your business type, address, map location, opening hours, star rating, FAQ and team — ready for rich results.
- Sitemap and robotsAlways up to date, with Google Search Console steps.
- Per-page SEOEvery page and article has its own title, description, sharing image and settings.
- Social image and iconsUpload once; every size and format is made for you.
AI search
Be the answer when people ask ChatGPT, Claude, Gemini or Perplexity.
- llms.txt generatorOne click writes a file AI assistants read: your address, contacts, hours, services with prices, team and pages.
- AI assistants switchLet AI assistants read your website — or block them — in one setting.
- Leads from AILeads that came from an AI assistant are marked as such.
- AI-readiness checklistWhat’s done and what’s missing, in plain words.
SEO blog
Articles that bring visitors from Google — and stay on your own website.
- Articles and categoriesWrite, illustrate and organise articles by category.
- Search previews per articleEach article has its own title, description and sharing image.
- In the sitemap and llms.txtNew articles are announced to Google and AI assistants automatically.
- Blog settingsName, layout and how articles appear on your website.
Website builder
A full website builder — not a template you can’t change.

- Four complete designsClinic Classic, Luxury Spa, Modern Bold and Fresh Motion — fonts, colours, header and every section change together.
- Click any text to change itEdit right on the page; see it on desktop, tablet and phone.
- Ready-made sectionsServices with prices, team, reviews, offers, FAQ, steps, numbers, gallery, map, contact form and more — reorder by dragging.
- Your own pagesContact, About, Terms, Privacy or blank — each with its own address, menu link and SEO.
- Show or hide by deviceAny section, text or button only on phones or only on desktop.
- Header that behavesAlways visible, smart, shrinking or scrolling away — separately for phones.
- Drafts and UndoWork in a draft, undo any step, publish when ready.
- Design with AIDescribe a page; Claude, ChatGPT or Gemini designs it and the editor imports it safely.
- Custom design sectionYour own HTML and CSS, cleaned of anything unsafe and kept inside its section.
Email marketing
Campaigns that look good on phones and respect your customers’ inboxes.

- Six email designsNewsletter, special offer, announcement, reminder, personal letter and “we miss you”.
- Lists and tagsSend to exactly the right people; see the count before you send.
- Send now or scheduleAt a safe speed for your email provider, pausing automatically if something goes wrong.
- ResultsOpens, clicks and unsubscribes for every campaign.
- Clean importsEvery address checked for typos, throw-away and dead inboxes, with consent recorded.
- One-click unsubscribeThe way Gmail and Outlook expect it.
Email delivery
Your emails arrive — from your own address.
- MailgunConnect Mailgun directly for high-volume, reliable sending.
- Any SMTP providerSendGrid, Brevo, Postmark, Amazon SES or your host’s email.
- Test from the dashboardSend a test email and see the result immediately.
- Bounces and unsubscribes respectedAddresses that bounced or unsubscribed are never emailed again.
Image storage
Photos and files where you want them, optimised automatically.
- Your server or the cloudCloudflare R2, Amazon S3, Backblaze, Wasabi or DigitalOcean Spaces.
- Move existing filesSwitch storage later; existing files move with you.
- Automatic WebPEvery photo converted and sized for phones and desktop.
- Private files stay privateCustomer documents are never public.
Leads, chat & forms
Never lose an enquiry again.

- Live chatVisitors chat from your website; your team answers from the dashboard and can suggest a time.
- Leads inboxEvery contact-form message with its page, source and a human check.
- Spam protection without puzzlesSlide to send, a hidden trap, timing and link rules — bots are stopped quietly.
- Where leads come fromGoogle, social media, AI assistants or direct — on every lead.
- Reply in one tapBy email or WhatsApp, then mark it replied.
Bookings & calendar
Customers book themselves; your calendar fills itself.

- Online bookingService, team member, day and time — in under a minute, on any phone.
- Real free timesFrom opening hours, each person’s schedule and the length of each service.
- Booking requestsAccept, move or decline with one tap.
- Reminders and recallsReminders before each visit; a list of customers due to come back.
Customers (CRM)
One record per customer — from their first message to their latest visit.

- Customer profilesContact details, visits, notes and history in one place.
- Private filesDocuments and images viewable only by your team.
- BalancesWhat each customer has paid and still owes.
- ImportBring your existing customers from a spreadsheet.
Invoices & reports
Know what came in, what’s owed and where it came from.

- Invoices with VATProper invoices from bills, in your country’s currency.
- Reports and exportsBookings, customers and money by period, with Excel exports.
- Team earningsCommission per team member, if you use it.
Security, team & backups
Built and tested like your customers’ data depends on it — because it does.

- Security-reviewedChecked against real attacks: access, forged requests, scripts, injection and uploads.
- Roles and permissionsOwner, manager, front desk and specialists — each sees only what they need.
- Safe sign-inCodes on new devices, lock-outs after wrong passwords, no hints about who has an account.
- BackupsDatabase backups the owner can download.
- Licensed and maintainedRegistered to your domain and kept up to date by us.
- Your data is yoursYour website keeps working and your data is exportable, always.
See it with your own business in 20 minutes.
We show you LeadsCMS with your services, your prices and your branding — then set it up on your domain.